Is your company's lack of vehicle wraps costing you customers?

Josh Solano
January 15, 2023
3 min read

Have you ever been stuck in traffic and found yourself looking at the cars around you? If so, you're not alone. Studies show that vehicle wraps can generate up to 70,000 impressions per day, making them a valuable marketing tool for businesses.

It's not just about the number of vehicles your company has – the size of your vehicles can also impact the number of impressions they generate. Larger vehicles, such as trucks and vans, have more surface area and are more likely to be noticed by potential customers. This means that by wrapping a larger vehicle, you have the potential to reach even more people on a daily basis.

But why wrap a vehicle in the first place? And is it really worth the investment?

First, let's address the opportunity cost of not wrapping your company vehicles. When a vehicle is left blank or has minimal branding, it's essentially a missed marketing opportunity. Think about it – your company's vehicles are likely on the road for multiple hours a day, driving through highly populated areas and passing potential customers. If a potential customer sees a well-branded vehicle, they are more likely to remember the company and potentially seek out their products or services. On the other hand, if a vehicle is left blank, it's unlikely to make an impact or leave a lasting impression on potential customers.

Now let's talk about the benefits of wrapping a vehicle. In addition to increasing brand visibility, vehicle wraps can also protect the paint on a vehicle. This can be especially useful for companies with a fleet of vehicles that are on the road frequently. Wraps can also be more cost-effective than traditional advertising methods, such as print or radio ads, as they can generate a higher number of impressions over a longer period of time.

In conclusion, the opportunity cost of not wrapping your company vehicles is significant. By investing in a wrap, you can increase brand visibility, protect your vehicles, and potentially save money on advertising in the long run. Don't miss out on this valuable marketing opportunity – if your company utilizes vehicles, consider wrapping them.

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Josh Solano
Founder at Wrap GFX - Commercial Vehicle Graphics/Signage

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